Congratulations!
…to the winners of the Auto Trader Click Awards 2009.
And a huge thank you to all of our guests and partners for making this year’s awards event yet another successful celebration of automotive website usability.
The lunchtime event, held within the contemporary elegance of the British Academy of Film and Television Arts (BAFTA) headquarters in Central London on the 8th October, entertained finalists and guests from across the UK’s automotive industry including manufacturers, dealer groups, independent dealers and car supermarkets.
Craig Stevens, Group Sales Director at Trader Media Group commented: "Our congratulations go out to all the winners of the Click Awards 2009. The Awards have opened up to car supermarkets this year and we have been very impressed by the standard of all of this year’s finalists.
“Over the last four years, our Website Usability Study has provided valuable insight into how motorists interact with manufacturer and dealer websites, and what they rate as good and bad elements of a site. We have been able to benchmark excellence across a range of key online indicators and this data has been welcomed by the motor industry."
Insights. Performance. Knowledge: Shared
The awards presentation, hosted by BBC TV personality Julia Bradbury, revealed to the industry-wide audience the valuable contribution that intuitive and strategically designed websites can make in driving sales to their respective businesses.
Each of the Click Awards’ categories were developed - and the finalists and winners drawn - from the results of exhaustive independent research conducted amongst the UK’s motoring consumers. This research, known as the Website Usability Study, remains the largest of its kind in the UK.
Commissioned by Auto Trader and conducted by eDigital Research, the study sought to understand the views and experience of the UK’s motoring consumers – who where considering buying a new or used car – and gain a deeper understanding of what constitutes and drives a satisfying online buying experience and how that integrates into the customer purchasing journey.
More in-depth reviews on the research’s findings are available for presentation, including bespoke analysis on individual websites, by contacting adam.bullion@tradermedia.co.uk
Here’s a complete list of the Auto Trader Click Awards 2009 winners and highly commended brands:
Manufacturers:
Best Motor Manufacturer Home Page:
Winner: KIA
Highly Commended: Renault
Highly Commended: Mini
Best Motor Manufacturer Customer Service:
Winner: PEUGEOT
Highly Commended: Lexus
Highly Commended: Mercedes-Benz
Best Motor Manufacturer For Purchase Intent:
Winner: VOLKSWAGEN
Highly Commended: Audi
Highly Commended: Toyota
Best Motor Manufacturer New Car Configurator:
Winner: AUDI
Highly Commended: Saab
Highly Commended: Volvo
Best Motor Manufacturer Used Car Locator:
Winner: VOLKSWAGEN
Highly Commended: Mazda
Highly Commended: Audi
Best Motor Manufacturer Communication of Environmental Credentials:
Winner: RENAULT
Highly Commended: Kia
Highly Commended: Vauxhall
Most Improved Motor Manufacturer Website:
Winner: KIA
Highly Commended: Seat
Highly Commended: Volkswagen
Motor Manufacturer Website of the Year 2009:
Winner: AUDI
Highly Commended: Mini
Highly Commended: Volvo
Dealer Group – UK’s Top 20:
Best Motor Dealer Homepage:
Winner: Renault Retail Group
Highly Commended: Hartwell
Highly Commended: Robins & Day
Best Motor Dealer Customer Service:
Winner: Sytner Group
Highly Commended: Mercedes-Benz Direct
Highly Commended: Hartwell
Best Motor Dealer For Purchase Intent:
Winner: Pentagon Group
Highly Commended: Lookers
Highly Commended: Perrys Group
Best Motor Dealer Used Car Locator:
Winner: ARNOLD CLARK
Highly Commended: Robins & Day
Highly Commended: Evans Halshaw
Most Improved Motor Dealer Website:
Winner: Robins & Day
Highly Commended: Perrys Group
Highly Commended: Arnold Clark
Motor Dealer Website of the Year 2009:
Winner: Pentagon Group
Highly Commended: Sytner Group
Highly Commended: Hartwell
Independent Dealer Group:
Best Motor Dealer Homepage:
Winner: CORNER PARK GARAGES
Highly Commended: Bob Mullan Motors
Highly Commended: Jeff White Motors
Best Motor Dealer Customer Service:
Winner: BOB MULLAN MOTORS
Highly Commended: Jeff White Motors
Highly Commended: Motafile
Best Motor Dealer For Purchase Intent:
Winner: JEFF WHITE MOTORS
Highly Commended: Bob Mullan Motors
Highly Commended: Corner Park Garages
Best Motor Dealer Used Car Locator:
Winner: BOB MULLAN MOTORS
Highly Commended: Corner Park Garages
Highly Commended: Jeff White Motors
Motor Dealer Website of the Year 2009:
Winner: BOB MULLAN MOTORS
Highly Commended: Corner Park Garages
Highly Commended: Jeff White Motors
Car Supermarkets – UK’s Top 10:
Best Car Supermarket Customer Service:
Winner: THE CAR PEOPLE
Highly Commended: Motorhouse
Highly Commended: Autoquake
Best Car Supermarket For Purchase Intent:
Winner: THE CAR SHOP
Highly Commended: Available Car
Highly Commended: Autoquake
Best Car Supermarket Used Car Locator:
Winner: AVAILABLE CAR
Highly Commended: The Car People
Highly Commended: Autoquake
Car Supermarket Website of the Year 2009:
Winner: AUTOQUAKE
Highly Commended: The Car People
Highly Commended: Available Car
Most Improved Car Supermarket Website:
Winner: MOTORPOINT
Highly Commended: The Car People
Highly Commended: Available Car
